Persuasion

Remember when you were young and saw your friend showing off a new bicycle at school? Your longing for a ride was brutally denied, sparking a surge of anger. So, you asked your father for a bicycle, and he flatly said no! We’ve all faced rejection throughout our lives, from bicycles to brides. Whether in personal or professional settings, convincing people is a daily challenge we encounter. If only we knew how to persuade others effectively.

Persuasion is as much a science as it is an art, and it can be learned and practiced. Through a constant learning process of trial and error, one can master this scientific art. Generally, persuasion involves changing someone’s mind, but it can also mean altering a person’s beliefs, attitudes, or behaviors.